August 27, 2016

the dog days of summer

Ok, I know it's the end of August. Most people have returned from their summer  holidays, schools are starting again and soon, it will be autumn. But here in the Netherlands, it certainly doesn't feel like summer is over yet. We've had some of the hottest days of the year in this past week. 
So, when I thought about showing you a vintage magazine today, I knew I couldn't go for a late August or a September issue (I usually try to kind of match the date). Those are always about autumn fashion and I'm wearing my hot-weather-clothes today... 

So, instead, I chose De Gracieuse no. 14 (two magazines a month, so that's the second one for July) from 1931. The cover may not look very summer-y but this is sort of the holiday edition.

The headlines of each page suggest the sort of lifestyle the sophisticated lady who subscribed to this magazine might enjoy (De Gracieuse is mostly a magazine for well-to-do ladies and those who sew for them).

Like these coats and suits: "For travel" 

"For a trip abroad"

"For trips to the mountains" (this is a Dutch magazine so a trip to the mountains is always a trip to a foreign country). And there on the right: Culottes!

"Outfits for early and late afternoon"

"The thin summer dress for the seaside resort"

"The latest novelties for the trip"

"Cotton for summer dresses"

"Plain, striped and checked fabrics for water sports". Based on the images here and in other issues of the magazine, water sports for ladies in the 1930's basically meant being near the water and sailing, but look! Three pairs of beach pyjama's!

Such lovely outfits and such an intriguing peek into the lives of the happy few.

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