November 12, 2010

A peek inside "Record"

Thanks for all your reactions to my great thrift shop find! Of course I'll show you more! "Revue" is in a rather-more-than-A4 size, so don't think scanning is an option there, but I thought I could try that with "Record".
"Record", with the subtitle "Charmant et Chic" seems to be a Dutch publication, translated from French. Or a Dutch publication pretending to have a French connection...

This is the first spread: The drawings come with the title "Eenvoudige Japonnen" (=Simple Dresses). There are desciptions per dress (the green suit is listed as a mock two piece dress) including size (bust sizes 96 and 102 cm for two of them, 92 and 96 for the others, ehhh...) and the needed kind and amount of fabric (different kinds of wool fabrics for these. The little drawings show the backs of the dresses and, at the right side at the feet of green, the same dress without the detachable peplum.

The other page entitled "Het voorjaar heeft zijn intocht gehouden" (= "Spring has come") features a photograph of moviestar Jane Hilton in a light blue cotton dress decorated with black lace. This is not a dress you can make. The text tells about the new spring fashion for 1952. I loved this bit: "the spring fashion brings no sensational changes, because to do so would not suit this time. Only in the details do we find some nice novelties."
A fashion magazine telling its readers they won't need a whole new wardrobe! When is the last time you've seen that?
The text goes on to describe the 'in' shapes and styles: a natural silhouet with slightly hanging shoulders/ fuller skirts, although narrow ones have far from disappeared/ puffed, gathered, raglan and kimono sleeves/ the, in transitional seasons always important, suits and coats, the latter mostly in classic shapes.

This is basically the 'letter from the editor' about the styles of the season. It is the longest text in the entire magazine and pretty much sums up what to expect from it. I have to admit I like the fairly down-to-earth tone of it. In rather old-fashioned language, that is.

If you like, I could do 'pictures from the magazines' as a weekly post. I also have a book containing reprints of an 1880's fashion/craft magazine which you might enjoy...


  1. I love these. Yes, please do a weekly post.

  2. Oh I would love it! This is always very interesting to me. I love the part stating "the spring fashion brings no sensational changes, because to do so would not suit this time." This is fabulous. Make do and mend comes to mind here. Love the green in the top scan.

  3. yes, please post know how I love vintage textiles

  4. Please do. Those bust sizes are ...not small, which contradicts my longheld belief that people are getting bigger since those days... so strange.
    Also in 1952 people were still getting over the war of course, so a whole new wardrobe for each season would have been completely out of the question for most women. I like the realism in accepting this practicality, expressed by the editor... and so tactfully.